- Niche Boat Spare Parts
- Date 01 January, 2024
- Service Google Ads
- Campaign Type Performance Max
Description
Between January 2–15, 2024, our Google Ads campaigns for Barts, a specialist in high-quality boat spare parts, achieved impressive performance: 68 conversions, generating $84.2K in revenue from an ad spend of $10.3K. This resulted in a strong 8.14x Return on Ad Spend (ROAS), highlighting the success of our targeted campaign structure and precise audience optimization in driving profitable sales.
Background
Barts is a trusted retailer providing a comprehensive range of boat spare parts for marine enthusiasts and professionals. Entering the new year, the company aimed to expand its online reach, attract more qualified buyers, and scale revenue through Google Ads. Given the highly specific nature of its products, a well-structured campaign was necessary to target audiences with immediate purchase intent while keeping customer acquisition costs low.
The Challenges
Niche market competition, requiring highly specific keyword targeting to reach the right customers.
Limited time window to generate meaningful sales results early in the year.
Need for efficient budget allocation, ensuring each click contributed directly to high-value conversions.
Audience refinement, focusing on boat owners and marine professionals actively searching for spare parts.
Ensuring strong ROAS, especially in a specialized industry with premium-priced products.
The Solution
We implemented a conversion-focused Google Ads strategy tailored to Barts’ niche audience:
Performance Max and Search campaigns targeted high-intent buyers searching for marine spare parts.
Granular keyword segmentation and negative keyword optimization minimized wasted ad spend.
Product feed optimization ensured better visibility in Shopping ads and improved click-through rates.
Advanced conversion tracking allowed us to measure performance in real time and shift budget toward top-performing campaigns.
Retargeting campaigns re-engaged potential customers who had shown interest, driving additional conversions.
Results:
68 conversions and $84.2K in revenue in just two weeks.
8.14x ROAS, proving efficient use of the $10.3K ad spend.
Successful campaign performance set the foundation for scaling Barts’ online sales throughout 2024.