- Niche Clothing
- Date 01 December, 2023
- Service Google Ads
- Campaign Type Performance Max
Description
During December 1–31, 2023, our Google Ads campaigns for Shop Sisterology, a fast-growing clothing brand, delivered exceptional results with 3.33K conversions, generating $539K in revenue from an ad spend of just $31.6K. This translates to a remarkable 17.05x Return on Ad Spend (ROAS), showcasing the effectiveness of a highly optimized and performance-driven advertising strategy in a competitive fashion market.
Background
Shop Sisterology is a contemporary clothing brand focused on delivering stylish and versatile apparel for women. With a rapidly expanding online presence, the brand aimed to scale its eCommerce sales aggressively during the holiday shopping season. The objective was to reach new audiences, boost revenue, and maximize profitability while maintaining cost efficiency on ad spend.
The Challenges
Intense competition in the fashion and apparel sector, particularly during the high-spend holiday season.
Requirement for highly efficient ad spend, ensuring strong profitability despite increased competition for clicks.
Need to scale sales rapidly while maintaining a consistent customer acquisition cost.
Audience targeting challenges, balancing the retention of loyal customers with the acquisition of new shoppers in a crowded market.
The Solution
We executed a full-funnel Google Ads strategy designed to maximize reach, conversions, and ROAS.
Performance Max campaigns were optimized for ready-to-buy shoppers, leveraging rich audience signals and product feed enhancements.
Search and Shopping campaigns focused on high-intent keywords and top-selling collections to drive consistent traffic.
Advanced conversion tracking enabled us to identify high-performing products and allocate budget accordingly.
Remarketing campaigns re-engaged previous visitors, increasing repeat purchases and boosting total conversion value.
Continuous bid and creative optimization ensured maximum efficiency, keeping CPCs competitive while scaling results.
Results:
3.33K conversions and $539K in revenue within one month.
17.05x ROAS, making December one of the brand’s most profitable months to date.
Strategic scaling allowed for sustainable growth and improved brand visibility in the highly competitive apparel market.