- Niche Home Decor
- Date 01 December, 2023
- Service Google Ads
- Campaign Type Performance Max
Description
In a 14-day period (Dec 29, 2023 – Jan 11, 2024), our Google Ads campaigns for Polyhouse USA, a premium home décor brand, delivered $56.6K in revenue from $7.86K in ad spend, achieving a 7.20x Return on Ad Spend (ROAS). With 53.34 sales recorded, this campaign showcased the power of optimized targeting, refined ad creatives, and data-driven bidding strategies in maximizing ROI within a short timeframe.
Background
Polyhouse USA specializes in high-quality home decor products designed to elevate living spaces. As a growing brand in the competitive home décor market, they sought to scale their online sales efficiently while maintaining profitability. Given the seasonal surge in demand during the holiday-to-new-year period, the goal was to capture high-intent shoppers and convert them into loyal customers through performance-focused advertising.
The Challenges
Highly competitive market with many established home décor brands vying for the same audience.
Short campaign window, requiring quick optimization and rapid scaling.
Need for cost efficiency, ensuring every dollar of the $7.86K ad spend delivered measurable results.
Driving high-quality traffic that converts into sales rather than just increasing clicks.
Building trust with new customers in a crowded and brand-sensitive industry.
The Solution
We executed a multi-layered Google Ads strategy tailored for fast results.
Performance Max and Shopping campaigns were optimized to reach ready-to-buy audiences actively searching for premium home décor.
Conversion tracking and advanced analytics allowed for real-time optimization, ensuring budget allocation favored top-performing products.
A/B testing of ad creatives and audience targeting maximized engagement and conversions.
Remarketing campaigns re-engaged visitors, boosting conversion rates and driving repeat purchases.
Results:
$56.6K in revenue generated in just 14 days.
7.20x ROAS with highly efficient use of the $7.86K ad spend.
53.34 successful sales, solidifying Polyhouse USA’s position as a growing leader in the home décor niche.