- Niche Concierge Service
- Date 01 January, 2024
- Service Google Ads
- Campaign Type Search (Leads)
Description
For Premiere Concierge, Inc., a leading concierge service provider in the USA, our Google Ads campaigns delivered significant growth. Over the campaign period, we achieved 319K clicks, 6.11K conversions, and maintained a highly efficient average CPC of $0.97, resulting in a total ad spend of $310K. These results showcase the effectiveness of a performance-driven approach in reaching high-intent customers and converting them into loyal clients.
Background
Premiere Concierge, Inc. offers premium concierge and lifestyle management services to a diverse clientele across the United States. The company wanted to expand its digital footprint, generate more high-quality leads, and position itself as the go-to solution for individuals and businesses seeking convenience and personalized service. The goal was to use Google Ads to scale efficiently while maintaining control over lead quality and acquisition costs.
The Challenges
Competitive luxury service market, with high CPCs due to competition for affluent, high-value customers.
Need to balance lead volume with quality, ensuring ads attracted prospects genuinely interested in concierge services.
Managing large-scale ad spend ($310K) efficiently to maximize ROI.
Improving conversion tracking to understand which campaigns were driving the highest-value leads.
Expanding reach nationwide while maintaining hyper-targeted local campaigns in priority markets.
The Solution
We implemented a comprehensive Google Ads strategy designed for sustainable growth. This included:
Segmented campaign structures focusing on Search, Display, and Performance Max for maximum coverage.
Advanced audience targeting, including custom intent and in-market audiences, to reach users most likely to convert.
Bid optimization and budget allocation to ensure efficient use of the $310K ad spend.
Conversion tracking enhancements for accurate performance measurement and lead qualification.
Continuous A/B testing of ad creatives, landing pages, and keywords to improve click-through rates and conversions.
The outcome was a high volume of quality leads (6.11K conversions) at a competitive average CPC of $0.97, demonstrating how strategic management of large-scale ad budgets can deliver measurable business growth in a competitive market.